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Associate Partner Meeting Careers Guidance

Date: September 29, 2011
Place: University of Warwick, UK



  • 9.30 am Coffee & Registration
  • 10.00 am Welcome and Introductions  (Jenny Bimrose)
  • 10.10 am The changing context for careers support services & the role of technology in enhancing careers provision  (Deirdre Hughes)
  • 10.20 am The MATURE project  (Andreas Schmidt)
  • 10.35 am Demonstration workshops - four running in parallel (all participants will have the opportunity to attend each of the four demonstrations & ask questions):
    • People Tagging – using ICT to support the continuing professional development (CPD) of careers/IAG practitioners (Simone Braun (FZI), Christine Kunzmann (FZI), Caron Pearson (Connexions Northumberland), Isabel Taylor (Connexions Northumberland))
    • LMI learning in networks – a set of integrated desktop tools for collecting, sharing and tagging labour market information (LMI) resources (Barbara Kump (TU Graz), David Milton (Connexions Kent), Tobias Nelkner (University of Paderborn), Becky Towner (Connexions Kent))
    • LMI visualisation tool – visualising and interacting with LMI online (Graham Attwell (Pontydysgu))
    • LMI learning and development modules – shared development of bespoke LMI and STEM modules for online professional development in the careers community (Sally-Anne Barnes (Warwick IER), Jenny Bimrose (Warwick IER)
  • 11.05 am Coffee
  • 11.25 am Demonstration workshops: A, B, C & D demonstration workshops running in parallel
  • 11.55am Demonstration workshops: A, B, C & D demonstration workshops running in parallel
  • 12.30 pm Lunch
  • 1.30 pm Demonstration workshops: A, B, C & D demonstration workshops running in parallel
  • 2.00 pm Discussion: potential for integrating new technologies into practice
  • 3.00 pm Plenary  
  • 3.30 pm Close & tea/refreshments before departure 

 Key messages from the plenary discussion

The following key themes were identified by the wider group as follows:    


Potential Response

User access:

Greater sharing of information & resources (particularly labour market information) in local areas (young people, head teachers, parents – potential involvement, career planning, exploration and collaboration.

Cross fertilisation:

Locating relevant information & sharing resources within and across organisations (e.g. Work Programme providers, JCP and Public, Private and Third Sectors.


Focus on facilitative and accessible systems, careers organisations should lead the way in transforming careers guidance and the use of ICT. Have to put researchand commercial together to ensure technology systems are viable.


Recognising the challenges of commercialising products and services and finding ways of working more closely with universities. i.e. innovation and research interface

New identity:

embracing new technologies offers the potential for

transforming public opinion and public services


Using this approach across sectors, regions (businesses – SMEs) – dynamics of work. Could also be used by client to find adviser with particular knowledge/skills.


Finding ways of integrating ICT and LMI competencies and qualifications within government-funded contractual requirements?

Employer contact:

Collaborating through ICT would prevent employers being

bombarded with requests from different offices/departments/areas

Community resource:

Producing a communal resource – supporting the  development of a ‘community of innovation and practice’ – bringing interest groups together.

National infrastructure:

Currently fundamental shifts taking place resulting in a continuing state of flux. Anchor points/pillars needed – commercial collaboration through research & development activities. The profession should have a strategic vision.


Think about consortia for funding/developing resources/products. Joining products together to add value.

Higher education:

Greater linkages to the careers guidance community;

(HE already well networked through Linked in, etc.) – and to other parts of the sector


Post-16 Review – mergers between further and higher

education indicated and growing interest in careers policy, research and practice

Professional development:

Self-employed careers professionals will have different motivations to learn


Tagging from a ‘bottom up’ approach can attract criticisms relating to poor quality


Importance of local labour market and predictive local information. Interest in soft LMI and career journeys.


Low levels of subscriptions might be feasible for micro-

builds. Depending on what is required – costs can be modest (e.g. hosting services)


Potential to forge closer links to the National College of Leadership/schools

Professional Bodies:

How can they engage more fully with LMI and ICT developments and support practitioner competence agenda

Employer Bodies:

Need to involve them more! Investigate ways of strengthening links in England with the Education and Employer Taskforce?


May need to develop information-sharing protocols

Client services:

Potential to enhance adviser/client relationship – through

the ability to link with a specialist

HR professionals:

Need to link - responses to changing nature of work –

requisite skills sets


Response from the MATURE Project Team:



Significant scope for working together – ‘expressions of interest’ invited from interested organisations/bodies.

Jenny Bimrose or Sally-Anne Barnes


UK Commission report ‘Integrating New Technologies into Careers Practice:
extending the Knowledge Base’

offers some insights to potential for collaborative ventures.


Recognition that the introduction and use of ICT and LMI in practice requires support – on an ongoing basis. ICT only part of the solution. New strategies emerging for online accredited and non-accredited modules.


Great potential for expanding and supporting networks by bringing together employers, professional bodies and other interested parties to push the boundaries of innovation and development in ICT / LMI and Careers Policy, Research & Practice.


There is scope for conversations between researchers and providers about new models for seeking funding support for research and development in the careers field.

Jenny Bimrose, Andreas Schmidt, Alan Brown and Deidre Hughes
29th September, 2011



Alan Brown
Andreas Schmidt
Barbara Kump
Christine Kunzmann
Graham Attwell
Jenny Bimrose
Sally-Anne Barnes
Tobias Nelkner