Swisscom is Switzerland's leading telecoms provider, with over 4.8 million mobile customers, around 3.7 million fixed lines and more than 1.5 million broadband connections. Swisscom has a presence throughout Switzerland and offers a full range of products and services for mobile, landline and IP-based voice and data communication.
The company operates in a competitive market with a fast-changing product portfolio and decentralized organisational structures in various locations (HQ in Bern, Sales HQ in Bern and ZÃ¼rich, virtual call center in 10 cities). SW has its own Sales Field Force for Small and Medium Enterprises/Large Accounts and supplies the following competitive distribution channels: almost 1'000 sales outlets (90 owned by Swisscom Holding), specialised dealers, shop-in-shop partners, IT Shop-Partners and mass market/chain channels.
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